Bollywood Actress Sushmita’s New Beauty Venture: Sush Life Comes Full Circle

Sushmita Sen
Sushmita Sen

Shushmita got franchise of Miss India Universe: Indian first miss universe andBollywood actress Sushmita Sen has made an academy which will groom models for the international level. Sushmita Sen was first Indian to win Miss Universe title in 1994 and after that only girl who won this title is Lara Dutta in year 2000 and since then no Indian girl won this pageant. About month and half ago Paula Shugart who is president of Miss Universe Organization called Shushmita asking for if their company, Tantra Entertainment Private Limited (TEPL) would like to take franchise of owner for organizing preliminary to Miss Universe. Shushmita Sen’s new brand “I Am” which has several verticals like I Am She, I Am Foundation. I Am She will select the next Miss India Universe who will represent the nation at the international level for Miss Universe pageant.

Sushmita Sen
Sushmita Sen

Shushmita Sen’s view: Shushmita is girl who made India pride by winning Miss Universe pageant and she was just 18 year old when she did it by beating Aishwarya Rai in the Femina Miss Universe India contest and represented India at Miss Universe India and won first girl from India to win that title. Shushmita said that this pageant is not just a beauty pageant but it helped her lot to polish her personality and gave her chance to speak at the UN at the age of 18.  She is happy that wherever she goes in world she is addressed as Miss Universe from India and she feels pride on it. She has got good opportunity to choose the young girls who can represent India at global level and make India pride by winning the title. She told about “I Am She” that it will be a different kind of show and preliminary of Miss India contest. It will be a yearlong event not just three hour long stage show. This event will help them to find real talent in this time that can represent India at international beauty competition and win the title as we have not win it even a single in recent years. In past winner of Femina Miss India beauty pageant and two runner ups used to represent India globally in Miss Universe, Miss World and Miss Earth pageants respectively.

Sushmita Sen
Sushmita Sen

Shusmita’s Career: Shushmita Sen, 35 is still unmarried and mother of two girls which she has adopted. She had started her career in Bollywood with movie of director Vikram Bhatt and since then she is active in industry. She failed to be in list of top actress which her rival Aishwarya Rai Bachchan did very well. There are many movies at her name like ‘Biwi No.1’, ‘Sirf Tum’, ‘Main Aisa Hi Hoon’, ‘Maine Pyaar Kyun Kiya’, ‘Filhaal’, ‘Chingari’, ‘Samay’ and ‘Do Knot Disturb’. Now with this new venture her life has come to full circle and she has hope that she will be able to find better talents who will be able to make India pride by winning global pageants.

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